Or better ... jeans consumes lots of water! How do you think are made beautiful washes of your pants, huh? The processes in past have consumed much more, technological developments have helped considerably, but still consumes. The brand L'evis didn't want to hide and used it as a marketing strategy. "We spend, but spend less and we want help you to spend even less ".
But ins't only spend less water, the brand want to help poor communities in the world that has no access to water. The ultimate goal of the campaign is to reach the Levi's 100 000 number of support on the Facebook page for 200 million liters of drinking water being distributed. To participate, visitthe project page, enjoy and share on your wall. It's a small action can make a difference to many people.
Smart L'evis, huh? Great images!
Mas não é apenas gastar menos água, a marca quer ajudar as comunidades pobres no mundo que não tem acesso à esse recurso.O objetivo final da campanha é alcançar o número de 100 000 de "curtir" na página do Facebook para que 200 milhões de litros de água potável sejam distribuídos.